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The Challenge

Submit your concept(s) by May 29th &
win one of 5 top prizes amounting to $50K

Bose is teaming up with Company (Grand Central Tech) to give the NYC tech ecosystem access to develop the next smart products and experiences on the world’s first audio-augmented reality platform.


Calling all storytellers, developers, designers, mobility experts, AR advocates, and audiophiles: Bose wants to empower you to build the next audio-augmented reality concepts.



Bose AR

Combining the power of wearable audio products, mobile devices, and integrated apps, Bose AR unlocks the potential to experience fundamentally new ways to travel, exercise, learn, play, and more by augmenting your world with content for your ears instead of your eyes.


February 26
Challenge Launch Party @ Company
Early Applications Open for Creative & Developer Workshops
April 3, 4, 24 & 25
Creative & Developer Workshops
If you missed these workshops, we encourage you to still apply! 
Applications due May 29th
Q&A available by emailing Bose@Company.Co 
June 12
5 Challenge Winners Announced with up to $50K in Total Prizes
Challenge Winning Apps Available in App Stores


Heads up & Hands Free

How well does the idea or experience leverage the unique capabilities of the Bose AR platform and Bose Wearable hardware?


How well did the Video Presentation demonstrate the idea, target audience, and use cases. Would you want to use this product?


How innovative of an idea 
is being proposed?

Customer Value &
Market Readiness

Is there a need for this experience, idea, or technology? Is this application solving a problem or making an impact which is not currently being met with today’s technology?


What stage of application has been demonstrated? E.g. Pure ideation, pseudocode, proof of concept, prototype, etc.


Is the idea or experience technically and practically feasible?



Bose is driven by our founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. 


Our innovations have spanned decades and industries, creating and transforming categories in audio and beyond. 


With new wearable products and platforms like Bose AR, we are opening up to enable partners and a growing community of creative tech professionals to build new experiences for our customers.

Company is the first vertical, multi-tenant tech campus at scale in New York. Company curates a collection of startups, entrepreneurs, and enterprises working towards the realization of impactful ideas, together.


With 1 million+ square feet, Company houses a curated community of top-tier companies that span the innovation spectrum from venture-backed startups to large enterprises. By facilitating meaningful interactions between peers and delivering a dynamic shared experience, we help businesses of all sizes unlock true value.

Like you, we care about the company you keep.